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Explain the phenomenon of the mere exposure effect in relation to social psychol...

Nov 8, 2023

Explain the phenomenon of the mere exposure effect in relation to social psychology.

answer: The mere exposure effect is a phenomenon in social psychology that suggests that people tend to develop a preference for things that they are repeatedly exposed to. This effect implies that familiarity breeds liking, meaning that the more we are exposed to something or someone, the more we tend to like it or them.

Key Concept

The mere exposure effect is based on the idea that repeated exposure to a stimulus increases our familiarity with it, which in turn leads to a positive evaluation or preference for that stimulus.

Explanation

This effect has been observed in various contexts, including the preference for familiar faces, music, artwork, and even brand names. It is believed to be rooted in our brain's tendency to associate familiarity with safety and comfort, leading to a positive emotional response towards familiar stimuli.

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